Today, Electronic Arts has revealed the branding of its new soccer game. ea sports fc.
The brand, which will debut this year and will replace the ultra-popular fifa brand following the divorce between the publisher and the sport’s governing body, has been revealed today and can be seen above.
According to the press release, we will see him appear in over 100 matches around the world in various partner leagues including the Premier League, La Liga, Bundesliga, Serie A, Ligue 1, WSL, NWSL, CONMEBOL and more.
Specifically, we learn that the game will be “built on a foundation of inclusion and innovation” and will feature “more than 19,000 fully licensed players, 700 teams and 30 leagues, supported by more than 300 global soccer partners” who they include “women’s and grassroots football”.
A full reveal is apparently coming in July, so we’ll have to wait a bit longer to hear more.
Interestingly, many leagues and clubs around the world celebrated the logo reveal by sharing their own version on social media. The game certainly seems to have wide support among the major players in the sport.
🤝 Here we are! 🤝 #EASPORTSFC@EASPORTSFIFA
— Juventus FC (@juventusfc) April 6, 2023
We also get an explanation of the new logo.
The new branding draws its design inspiration directly from the beautiful game and in a pervasive way from football culture that represents the sport in multiple dimensions, triangles. From passing techniques to set pieces, form has also been woven into the DNA of EA SPORTS soccer experiences for decades; from the isometric angles of our early 8-bit experiences and the triangular polygons that make up every pixel of our most modern games, as well as the iconic player indicator symbol that appears over each athlete in every match.
The press release also included a statement from EA Sports FC General Manager Nick Wlodyka.
This is where the EA SPORTS FC story begins. We build on 30 years of leadership and history creating experiences that unite the global soccer community and continue to lead it toward a future where fans come first. EA SPORTS FC will be a symbol for the sport, a symbol of innovation and change, and we are excited to show our fans more about the future in July.